Product Marketing Expert

Key Responsibilities: 

• Develop and execute comprehensive product marketing strategies from A to Z to drive product awareness, adoption, and growth. 

• Conduct market research to understand customer needs, market trends, and competitive landscape. • Create and manage go-to-market plans for new product launches, including positioning, messaging, and promotion. 

• Collaborate with product owners to ensure marketing efforts align with product development and roadmap. 

• Craft compelling marketing materials such as product brochures, presentations, case studies, and whitepapers. 

• Work closely with the sales team to develop sales enablement tools and training materials. • Plan and execute marketing campaigns across various channels including digital, social media, email, and events. 

• Analyze campaign performance and use data-driven insights to optimize marketing strategies. 

• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers. 

• Stay up-to-date with the latest marketing trends, tools, and best practices. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field. 

• 5+ years of experience in product marketing 

• Proven track record of developing and executing successful product marketing strategies. 

• Strong understanding of market research, customer segmentation, and competitive analysis. 

• Excellent written and verbal communication skills. 

• Proficiency in marketing automation tools and CRM software. 

• Strong analytical skills and ability to interpret data to make informed decisions. 

• Creative thinker with a passion for innovation and continuous improvement. 

• Ability to work collaboratively in a fast-paced, cross-functional team environment