Digital Marketing Specialist (Google Ads)

We are looking for Digital Marketing Specialist (Google Ads) to join our team. Our ideal candidate will demonstrate an advanced understanding of Paid digital media tools, strategies and will be responsible for managing, analysing and optimising our global paid digital advertising campaigns, especially Google and Bing ads.
 

Job responsibilities:

• Manage all aspects of Paid Ad campaigns (mainly Google Ads campaigns).
• Create and optimize ad campaigns and paid search landing pages.
• Research, find and identify the best targeting keywords and add negative keywords to optimise the campaigns.
• Set up new conversion actions and track the user behaviour of the conversions for ad optimisation purposes.
• Analyse the conversions and optimise PPC ad campaigns accordingly to increase return on investment (ROI).
• Manage and optimize display campaigns across multiple devices.
• Develop PPC strategies based on the real-time analysis of the ad data.
• Collaborate with a team of marketers, Google Ads specialists, and engineers.
• Report the results, plans and forecasts to the management.
• Proactively monitor the active ad campaigns every day and make appropriate changes in case it is required.
• Allocate and manage budgets effectively across campaigns, ensuring maximum ROI while staying within constraints.
• Monitor competitor’s ad strategies and adjust campaigns to maintain a competitive edge.
   

Skills and abilities:

• Strong business acumen and business-mindedness.
• A degree in marketing or a business related field is preferred.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• An understanding of search engine optimization (SEO) and search engine marketing (SEM).
• Google Ads certification (Fundamentals) is preferred.
• Competency with using Word and Excel.
• Ability to run, monitor and analyse paralel ad campaigns for different projects in different platforms.
• Experience in running campaigns that target Tier 1 countries.
• Proactively troubleshoot campaign issues, such as low-quality scores, high CPCs, or low CTRs.
   

What we offer?

• Dynamic work in a fast growing company
• Opportunity for development and advancement within the company
• Opportunity to achieve high level financial goals by making the product successful
• Centrally located and well equipped office (interior gym, game & entertainment room,  napping beds etc.)
• Lunch, drinks, sweets and fruits are all provided by the company 
• Private health insurance
   

Working hours:

• We work 4 days a week from 10 am to 7 pm in our office, Fridays are flexible. (13:00-14:00 lunch time)
• Salary: Competitive and negotiable based on experience and knowledge.