Digital Marketing Specialist

RESPONSIBILITIES

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share content that builds meaningful connections and encourages community members to take action
• Answer customer inquries on digital channels of the company
• Manage and optimize company pages and content within each platform to increase the visibility of company’s social content
• Grow and keep social media and digital channels engaged
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, loyalt, product etc) to manage reputation, identify key players and coordinate actions
• Propose campaigns, promotions and product marketing ideas based on competitive analysis, market research and reports
• Prepare and launch paid and unpaid digital marketing campaigns across platforms (google adwords, social media, email, sms etc) in order to drive new user acquisition growth, increase customer retention and revenue
• Develop ideas for customized campaigns based on target
• Generate weekly and monthly reporting for all major metrics, lead goal tracking, revenue tracking, and other initiatives
• Continuously develop knowledge of digital best practices
• Maintain knowledge of the social landscape and upcoming digital trends

Working hours: Monday- Friday ( 10:00 - 18:00)