Digital Channels Manager

Job Title: Digital Channels Manager
Reporting to: CDO
Location: Baku, Azerbaijan

Duties

• Responsible for traditional performance management and reporting of our online marketing activities
• Serve as a campaign manager responsible for overseeing customer acquisition marketing activity.
• Work cross-functionally with various teams to drive customer growth through innovative functional enhancements and strategies.
• Partner with the Media & Demand Generation Team to ensure our paid media works hard and delivers efficient results.
• Continuously seek to improve our conversion metrics.
• Leverage our suite of products, media assets, partnerships and relationships to help deliver cross sell plans that benefit all Azerlotereya businesses.
• Optimize acquisition campaigns by analyzing market trends and testing new targeting segments.
• Opportunity to own growth initiatives and drive material business outcomes.
• Advocate for and be a role model of the Digital Marketing Team to influence wider marketing priorities and product and technology roadmaps.
• Identify, grow, and develop top talent within the Digital Marketing Team
• Well understand social media leverage for the business. Eligible to create predictions through modern social medias.